Most people understand what social bookmarking is, but don’t really see the point in using it.
They just don’t get how social bookmarking can be beneficial to them or their business.
The fact is, social bookmarking can be a very powerful marketing tool if used correctly.
When used as part of a well-rounded marketing strategy, social bookmarking can help increase traffic to your website, build relationships with other industry leaders, and improve your search engine ranking.
In this article, we’re going to take a step-by-step look at social bookmarking and how you can use it to benefit your business.
What is Social Bookmarking?
Social bookmarking can be a valuable tool for promoting your website and content. When you bookmark a page or link on a social bookmarking site, you’re essentially creating a public link to that page. If other people find your bookmark and click on it, they will be taken to the page that you bookmarked.
This can help to increase traffic to your website, as well as helping to improve your site’s search engine rankings. When you create a public link to a page on your website, you’re essentially giving that page a “vote”. The more votes (or links) a page has, the higher it will rank in search engine results pages (SERPs).
In addition, social bookmarking can help to increase the visibility of your content. When you bookmark a page or link, it’s typically accompanied by a short description. This can help to attract attention to your bookmark and encourage people to click on it.
If you’re looking for ways to promote your website and content, social bookmarking is a strategy that you should consider. It’s a relatively simple process, and it can be an effective way to increase traffic to your site and improve your search engine rankings.
What is the importance of social bookmarking?
Social bookmarking is a way for people to save, organize, and share the web pages they visit. It’s a form of crowdsourcing, which means that users rely on the collective intelligence of the community to surface the best content.
Bookmarking websites like Delicious, Digg, and Reddit are some of the most popular social bookmarking sites on the internet. And while each site has its own unique features and user base, they all share one common goal: to make the internet a better place by helping people find the best content.
There are many benefits of social bookmarking, both for users and for the websites that they bookmark.
For users, social bookmarking is a great way to save time and effort when researching a topic. When you bookmark a page, you can add your own notes and tags to help you remember why you saved it. And if you bookmark a page that’s popular with other users, you can see what other people have to say about it.
For websites, social bookmarking can be a great way to get more traffic and exposure. When a page is bookmarked by many users, it becomes more visible to the community, and it’s more likely to be shared and talked about.
In general, social bookmarking is a win-win for everyone involved. Users get access to better content, and websites get more exposure and traffic.
How Does Social Bookmarking Work?
When you find an interesting article, video, or web page that you want to save, you add it to your social bookmarking account.
Most social bookmarking sites will give you the option to add a title, description, and tags to your bookmark.
The bookmark is then saved to your account and is publicly viewable by anyone who visits the site.
Some social bookmarking sites also allow you to share your bookmarks with friends or others in your network.
Why Use Social Bookmarking?
Now that we’ve answered the question, “what is social bookmarking?” it’s time to take a look at some of the benefits of using social bookmarking for business.
1. Increase Traffic to Your Website
One of the main benefits of social bookmarking is that it can help increase traffic to your website.
When you add a bookmark to a social bookmarking site, it creates a link back to your website.
If people find your bookmark and like it, they may click through to your website.
The more bookmarks you have, and the more popular those bookmarks are, the more traffic you’re likely to get.
2. Get Your Website Indexed Quickly
Another benefit of social bookmarking is that it can help you get your website indexed quickly by the search engines.
When you add a bookmark to a social bookmarking site, it’s like creating a vote for your website.
The search engines see that your website is being bookmarked and assume that it must be popular and relevant.
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3. Improve Your Search Engine Ranking
In addition to helping you get indexed quickly, social bookmarking can also help improve your search engine ranking.
Remember, when you add a bookmark to a social bookmarking site, it creates a backlink to your website.
The more backlinks you have, the higher your website will rank in the search engines.
And, the higher your ranking, the more traffic you’ll get. It’s a snowball effect.
4. Build Relationships
Social bookmarking can also be a great way to build relationships with other industry leaders.
When you bookmark someone else’s website or article, they’re likely to take notice.
If they like what they see, they may bookmark your website as well.
Over time, you can develop relationships with other social bookmarkers in your industry.
These relationships can lead to joint ventures, cross-promotions, and other opportunities.
5. Find New Content
Social bookmarking can also be a great way to find new content.
Most social bookmarking sites allow you to see what other people in your network are bookmarking.
If you see an interesting article that’s been bookmarked by someone in your network, you can check it out.
You can also use social bookmarking sites to find content for your blog or website.
If you see an article that would be a good fit for your audience, you can share it on your website or blog, with a link back to the original article.
How to Use Social Bookmarking for Business
Now that we’ve looked at some of the benefits of social bookmarking, let’s take a step-by-step look at how you can use social bookmarking for your business.
1. Sign Up for a Social Bookmarking Account
The first step is to sign up for a social bookmarking account.
If you’re not sure which social bookmarking site to use, start with Delicious or Digg.
Both sites are very popular and will give you a good foundation for social bookmarking.
2. Add Bookmarks
Once you have an account, start adding bookmarks.
Whenever you come across an interesting article, video, or web page, add it to your social bookmarking account.
Be sure to add a title, description, and tags to each bookmark.
The more information you include, the easier it will be for people to find your bookmarks.
3. Share Your Bookmarks
Once you have a few bookmarks saved, start sharing them with others.
Most social bookmarking sites have social features that allow you to share your bookmarks with your friends or followers.
You can also share your bookmarks on your website or blog, or through social media sites like Twitter and Facebook.
4. Monitor Your Progress
As you start using social bookmarking, keep an eye on your traffic and your search engine ranking.
You should see a gradual increase in both as you add more bookmarks and share them with more people.
If you’re not seeing the results you want, try adding more bookmarks or sharing your bookmarks more often
5. Rinse and Repeat
Once you’ve seen the benefits of social bookmarking, you’ll want to keep doing it.
Make social bookmarking a part of your daily routine.
The more bookmarks you have, and the more popular those bookmarks are, the more traffic and search engine ranking you’ll get.
Social bookmarking can be a great way to increase traffic to your website, improve your search engine ranking, and build relationships with other industry leaders.
To get the most out of social bookmarking, sign up for a social bookmarking account, add bookmarks, share your bookmarks, and monitor your progress.